Before:
Project Overview:
Rose has made a website through college to show her portfolio of work she had created. However, she wanted to make it a shop as well as a fashion blog of her collections. The goal was to create a visually stunning and user-friendly space that reflects her unique design aesthetic and showcases her diverse collection.
Rose has made a website through college to show her portfolio of work she had created. However, she wanted to make it a shop as well as a fashion blog of her collections. The goal was to create a visually stunning and user-friendly space that reflects her unique design aesthetic and showcases her diverse collection.
Roles and Responsibilities:
As the UX/UI Designer for this project, my responsibilities included understanding Rose's design philosophy, creating a modern visual identity, optimizing the user experience, and developing an easy-to-navigate portfolio.
As the UX/UI Designer for this project, my responsibilities included understanding Rose's design philosophy, creating a modern visual identity, optimizing the user experience, and developing an easy-to-navigate portfolio.
Inspiration and Discovery:
I went through Rose's existing portfolio, interviewed her about her design principles, and explored the latest trends in fashion and web design. The goal was to align the digital representation with her avant-garde style. Together with Rose, we curated a mood board to capture the essence of her brand. The visual identity embraced a bold color palette, elegant typography, and dynamic layouts to convey her creativity.
After:
